Toyota Begins Journey as a Mobility Company with Two New Services

Toyota is coming up with new mobility services with deep local ties by teaming up with nationwide Toyota dealers and Toyota rental and leasing branches to become a mobility company in a once-in-a-century transformational period.  

In the previous week, the Japanese automaker launched Toyota Share; a car-sharing service provided by Toyota dealers and Toyota rental and leasing branches. In addition to it, a new unnamed rent-a-car-service “Chokunori” was also launched.

Both services will be available nationwide in Japan starting from October 28, 2019.