Nissan revealed plans to launch a new range of affordable electric vehicles designed specifically for Asia-Pacific markets including India, Indonesia, Thailand, and the Philippines. The company aims to improve EV adoption by focusing on lower-cost batteries and simplified vehicle platforms.

Executives stated that affordability remains the biggest barrier to EV growth in emerging markets. Nissan’s strategy emphasizes localized production and regional supply chains to reduce costs and improve long-term competitiveness against Chinese EV manufacturers.