Subaru is reassessing the pace of its EV investment as changing consumer demand and U.S. trade conditions create additional challenges. The company remains committed to electrification but is also focusing on models that continue to generate strong demand, particularly SUVs and crossovers.

Increasing local production could become an important part of Subaru's strategy. Building more vehicles in the United States would help reduce exposure to import costs while allowing the company to respond more quickly to changes in regional demand.